Did you know that 70 percent of consumers trust online feedback from complete strangers to guide their decisions?
What’s more, seven in ten who read reviews or ratings online share them with friends, family and colleagues, thus amplifying their impact.
Reputation is the foundation of effective marketing. It’s no longer enough to do good work and it’s no longer enough to have good products and services - but you need to proactively develop and market your reputation online. As a business owner, you need to make sure that those good feelings about your products and services and business end up online so that other people can find them.
Word gets around fast in an online world! Which is why small businesses are getting serious about online reputation management.